vitaleblog.org

Thanks for coming back to our blog. Hope you are enjoying the free content that we are offering. We love feedback so please leave your comments and tell us what you would like to hear about. Subscribe to the "Naturally clear and glowing skin in 5 days FREE e-course".

Last month I posted a blog about Story of Cosmetics. This video has caused big waves, particularly in the US where lobby groups work hard to maintain the toxic status quo. I am please to say the ground swell against toxic ingredients in everyday products is growing. Over 200,ooo people have watched the Story of Cosmetics since its launch on July 21st. What a great response! Not only did people watch but they responded, grateful for raising this issue as a topic for debate.

Stacy Malkan from the The Huffington Post has written an update about why the video was made in the first place. You can read the full article here but to summarise the key reasons she cites are:

1. Cancer Prevention - getting potentially toxic products out of our everyday skin care isn’t just a good idea it is essential. As quoted in Stacy’s article, “The true burden of environmentally induced cancer has been grossly underestimated. With nearly 80,000 chemicals on the market in the United States, many of which are used by millions of Americans in their daily lives and are un- or understudied and largely unregulated, exposure to potential environmental carcinogens is widespread.” These statistics aren’t just isolated to the US. In Australia we face exposure to similar levels of potentially toxic chemicals and with similar regulatory controls (or should I say lack of regulatory control!)
2. Getting carcinogens out of baby shampoo makes good sense – just because it is a tiny amount doesn’t mean it is ok. Babies are tiny and they don’t have the same resistance to toxic chemicals that adults do (and even then, why would you want to expose anyone to toxins). I have spoken to many mothers who say they didn’t care about using organic and natural products until their baby was born. Then it becomes essential.
3. We believe in a better way - as Stacey writes it is possible to have a thriving cosmetics industry and use natural ingredients, or at the very least non-toxic ingredients. However, in order to achieve this, we have to change. And as consumers we have buying power which influences all business, from small to big. The other way to encourage change is through regulation. As Stacey writes, “Manufacturers are slow to embrace change — if they embrace it at all. The only answer is regulation that forces industry to consider the potential health effects of any and all ingredients used. The priority has to be our health.”

It is so heartening to see the impact the Story of Cosmetics is having and indeed the positive influence that can be had using social media. Keep it up I say! Please let me know what you think about this topic.

If you didn’t get to watch the video, here it is again:

Launched on July 21st, The Story of Cosmetics is the brainchild of Annie Leonard, a campaigner for safe cosmetics. This video may look cute but the message is serious – get toxins out of our skincare! Annie discusses how cosmetic companies get away with including ingredients that are potentially carcinogenic (cancer causing) in products such as baby shampoo and flow on effects of such action. The Story of Cosmetics will help spread the word to millions of people and in turn help effect the changes needed to ensure all the products we use are safe for us and our families.

At Vitale Natural we completely support Annie’s message and only stock toxic free skin care. Help spread the word by telling your friends about “The Story of Cosmetics“.

If you read glossy magazines you could easily assume that women are terrified of growing old, or maybe I should say, looking old, spending millions on cosmetic procedures such as botox, liposuction and anti-aging treatments. Popular culture would have us believe the older women get, the less attractive and useful they feel. Fortunately, for most women this is all rubbish (thank goodness). Ask most how they feel about aging and most will confess to wanting to look younger but not 21 again. Women will initially say they want to look 5 or 10 years younger but when questioned further, most say they just want to look good for the age they actually are.

Far from hating growing older, research is showing that yes while women may buy anti-aging creams and treatments in order to slow the aging process, most women are actually more positive about their self image as they move from their 20s and 30s and into middle age.

An article I read called “Could aging be good for women?” by Susan Nolen-Hoeksema outlined that women’s lives overall improve with age, not just how they feel about their bodies but their mental health and life satisfaction also improve. Feelings of loneliness, anxiety and depression were less prevalent among women of middle age than younger women. One of the reasons cited for this improvement in mental and emotional health is the development of greater psychological strength with age. Strong friend networks with trusted people was another reason.

The reason I am writing about this is that this October will be my 20 year school reunion (yes I am 37) and upon receiving the invitation I confess my first thought was “OH MY GOD, I HAVE TO LOSE 5 KG IN THE NEXT 3 MONTHS”. Once I stopped laughing at my own thought process, I started to think about the aging process in general. I am in the very fortunate position to have a 21 year old sister who is in the bloom of early womanhood. She is vibrant, gorgeous and, well young which in itself has beauty. But would I want to be 21 again? No way! Do I even want to look 21? No, I actually spent my 20s having to show ID to get into any pub or club so looking my age is ok. Reflecting on the past 20 years since highschool ended I realized that I am really happy with where I am and that my love of good skincare is just about wanting to look the best I can, right now at the age of 37.

So I have decided that rather than try to lose 5 kg before my highschool reunion, instead I will buy myself a fantastic outfit and enjoy how good I look just as I am. I would love to hear how you feel about the aging process and if you are happy with where you are at right now.

P.S.  I do actually have a few secret skin products up my sleeve to help me look fabulous on the night! The La Mav Line Perfector is my top pick for any big event. The Rhizobian Gum helps to smooth out skin and provides a good base for foundation. Minerelle Foundations give excellent long lasting cover that doesn’t smudge or kiss off and Hemp Organics Ruby Lipstick, being a drier formulation, is quite stay-fast. Just a little help for a fun evening!

Ed note: This article is from the La Mav blog and is by Tarj Mavi, the creator of this wonderful brand. I have included it because it describes the 3 tier process Tarj uses to formulate her products and is the reason these products are so very effective. There will be more on this concept in up coming blogs:

An aging population – by Tarj Mavi

By 2020 more than half of our country’s population will be over the age of 40 and there will be more people aged 50 than any other age. Due to these startling statistics anti-ageing skin care products are becoming all the rage – there are even special diets, super foods and supplements all intended to reduce or reverse the things that we’re told time and again were inevitable: wrinkles, sagging (especially around the chin) and age spots (I’m getting depressed just thinking about it).

The main reason the skin starts to sag and forms wrinkles is that elastin and collagen network start to break down. Collagen and elastin are important proteins in the body that help the skin stay firm, supple and strong and without them, the skin loses its elasticity, forms lines, wrinkles and eventually sags (gloomy and dismal but true). Exposure to the sun and pollution can also cause further damage to your skin.

More and more attention is being centred on the ageing population and consequently many skin care companies are madly racing to flood retail shelves both online and offline without doing the necessary research before. As a result many products on the market don’t contain or don’t contain enough active ingredients to actually have long term and effective results on ageing skin. For a skin care product to be effective it must contain active ingredients that help to stimulate the skin’s repair process.

Every single ingredient that goes in La Mav products is selected on the basis of its properties to formulate the best skincare range for your ageing skin with high concentration of active ingredients to successfully aid in increasing elasticity and firmness of the skin. All of our products follow the unique La Mav Three Tier Formula™:

· Tier 3 – Active Constituents

· Tier 2 – Specialty Oils

· Tier 1 – Base Ingredients

The unique Three-Tier Formula™ consists of antioxidants, vitamins, essential fatty acids, therapeutic grade herbal extracts, carrier oils and very gentle and soothing Essential Oils that provide a potent, result-driven concentration for the repair, restoration and rejuvenation of skin at a cellular level.

La Mav is formulated with nutrients for the skin that your pores will drink up and use to produce & support new collagen and elastin fibres. When you use La Mav products your skin will start to look younger, healthier and more radiant so that maybe the next time a shop assistant tells you that your daughter looks like your sister, you will believe her.