Launched on July 21st, The Story of Cosmetics is the brainchild of Annie Leonard, a campaigner for safe cosmetics. This video may look cute but the message is serious – get toxins out of our skincare! Annie discusses how cosmetic companies get away with including ingredients that are potentially carcinogenic (cancer causing) in products such as baby shampoo and flow on effects of such action. The Story of Cosmetics will help spread the word to millions of people and in turn help effect the changes needed to ensure all the products we use are safe for us and our families.
At Vitale Natural we completely support Annie’s message and only stock toxic free skin care. Help spread the word by telling your friends about “The Story of Cosmetics“.
Have you ever read the label on one of the Dr Bronner’s Soaps? It is “out there” for so many reasons – every square centimeter of the label is covered with what seems like a quasi-religious messages. However, despite the fact that it sounds a little off-beat, the underlying message is one of love and unity. As Dr Bronner writes, we are “all one or all none”. This from a master soap maker that was put in a mental asylum, escaped to California and started a company that is now one of the most significant in the organic cosmetic industry. His life story is one of almost unenviable passion and is so interesting that documentary maker Sara Lamm has made a film called “Dr Bronner’s Magic Soapbox“ which has been described as “making you feel tingly all over” (if you have used Dr Bronner’s Peppermint Liquid Soap you will understand this reference – refreshing indeed!!!).
Below is the official trailer from the documentary:
View all of Dr Bronner’s products
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So for many mineral makeup is an ideal choice. However, there are some that still love liquid foundations and so for them this will be the only choice. While liquids don’t cover as well as mineral foundations, they do contain moisture, which may be better if you have dry or dehydrated skin. Liquid foundation also tends to give a dewy, glowing look rather than a matte appearance.
Do you stock organic makeup?
Well yes…and no. We only sell natural and organic skincare at Vitale and so “yes” is the simple answer, but I would like to clear up some confusion about the difference between organic and inorganic materials. Only living plant material can be classed as organic. Minerals by their very nature are inorganic materials. This doesn’t mean they contain any nasty chemicals or are petrochemical based, it means that the minerals in mineral makeup are natural, but not organic (i.e. not plant based).
To potentially confuse this issue further, mineral makeup may contain ingredients that are organic such as vitamin E or herbal extracts and so are labeled as containing organic ingredients but really the majority of the product is made up from inorganic minerals. This almost boarders on greenwashing for me but then I am probably just being pedantic!
When I buy a lovely new moisturizer, the first thing I do is get it home and take it out of the box and use some. The bottle goes onto my dresser and once I have reviewed the ingredients for the 3rd or 4th time (ingredients are my obsession and I get immense pleasure knowing what I am actually putting on my skin) the box goes in the recycling bin. I cannot bear to think how many boxes I have chucked in the recycling over the years and in my opinion there is too much packaging in the beauty industry. Apparently I am not alone in my opinion. Research conducted by Choice indicated that Beauty items are amongst the most frequently cited for excess packaging by consumers. What’s more most Australians don’t think enough is being done to get rid of unnecessary packaging.
In defense of beauty packaging, in many cases, the actual product bottle is too small to list the ingredients and so they are listed on the outer packaging. Add to this that many of us that buy organic and natural skin care do not want home-made looking bottles on our shelves, we want products that are good for us, good for the planet and that look good (Green Glamour!). Fortunately, given the growing eco consciousness, the beauty industry is responding with post-consumer recycled packaging, new packaging methods and materials such as bamboo products, bio plastics and use of soy ink instead of traditional petrochemical based products.
Post-consumer recycled content (PCR) is basically any material previously used by a consumer and generally includes paper, plastic, steel and rubber. A prime example of this is Eco Tools brushes which use PCR aluminium for the ferrule (the bit that joins the handle to the bristles) on their brushes. Eco Tools also use fast growing bamboo for the brush handles, replacing less sustainable slow growing timber or plastic. A new company on the market, Pure & Green Organics set out with the aim to not only produce an ACO certified organic range but also to minimise any environmental impact from the product packaging and as such was the first company in the world to use 100% PCR cardboard caps on their products. In a recent change to their product packaging, Devita have changed the exterior packaging to 100% PCR cardboard with recyclable glass bottles replacing plastic product packaging.
Bioplastics are a growing market in the packaging and not just for beauty products. Organic materials such corn or sugar resins are being used as an alternative to petrochemical based plastics. Apart from not requiring non-reusable materials, plant resins require 33% less fossil fuel resources and emit 42% less greenhouse gases than bottles made from PET (petrochemical plastic) 1. Pure & Green Organics use BIOpack bottles from renewable plant sugar resources (PLA – short for Polylactic Acid). PLA is compostable and biodegradable in industrial composting conditions, but it will not degrade or disintegrate on shelves.
I would love to hear your thoughts on product packaging and any stories you have about the worst offenders, be they beauty products or others. Noodle packages come to mind. I buy noodles for my dogs sometimes and they are individually wrapped noodle blocks and then have an additional layer of plastic around the whole lot. What a waste! And individually wrapped tea bags, in cardboard boxes with more plastic on the outside! Enough – let’s hear from you!
Reference:
1. Natureworks LCA Consultants Report
A recent study in Mexico revealed that certain phthalates are associated with increased incidence of breast cancer. The study published in the Environmental Health Perspectives journal reviewed the phthalate urine concentrations of 454 Mexican women (223 with breast cancer and 221 as controls) and found a link between higher concentrations of phthalates and breast cancer incidence.
Phthalates are a group of compounds commonly found in artificial fragrances, deodorant, perfume, nail polish and certain plastic food packaging including articles such as baby bottles. Previous to this study, research indicated that this group of compounds has potential to affect the hormone system (endocrine disrupting effect). The exact link between this effect of phthalates and breast cancer has not yet been established however, the authors of the study suggest that it could be related to the DNA damaging effects of phthalates on breast cells.

Perfumes are a source of phthalates
Interestingly while some phthalate compounds (Monoethyl phthalate (MEP), which is a metabolite of diethyl phthalate (DEP)) were positively associated with higher breast cancer incidence, a number of other phthalate metabolites, including monobenzyl phthalate (MBzP) and mono(3-carboxypropyl) phthalate (MCPP), negatively correlate with breast cancer. The researchers suggest this is due to the ability of certain phthalate compounds to change gene expression without altering the genetic code of the cell.
As with all preliminary studies such as this one, it is important to note that while phthalates are associated with higher incidence of breast cancer, they aren’t necessarily responsible for the development of the cancer itself. Further studies in broader population groups will help establish a link, or not. Authors noted that additional research is need to identify the source of phthalate exposure, be it cosmetics, plastic packaging or a combination of many sources.
Source: Environmental Health Perspectives Journal
Exposure to Phthalates and Breast Cancer Risk in Northern Mexico
Lizbeth López-Carrillo, Raúl U. Hernández-Ramírez, Antonia M. Calafat, Luisa Torres-Sánchez, Marcia Galván-Portillo, Larry L. Needham, Rubén Ruiz-Ramos, Mariano E. Cebrián
Editor’s comments: I am of the opinion that while there is no need to be alarmist about such studies, particularly as a direct link has not been established between phthalates and breast cancer. However, on the other hand I also think that where there is smoke there is fire. There is an easy solution – reduce your phthalate exposure. The easiest way to do this is to avoid the products in which they are commonly found eg. artificial fragrances in skin care, perfume, deodorant, baby bottles, plastic take away containers. Instead choose natural and organic skin care alternatives and use glass baby bottles and food storage containers. If you do get take away, just make sure you put it into ceramic or glass before heating in the microwave or take your own container to the restaurant!
Safe Shopping Guide for Skin Care
What Were Our Parents Thinking
Women apply up to 515 different chemicals to their skin daily
Each fortnight a box of organic fruit and vegies is delivered to my door. I love this arrangement because a. it means I don’t have to go to the shops as regularly (I hate going to the supermarket and generally avoid it when possible) and b. it is organic! This fortnight the box contained peaches and nectarines, which I have been enjoying immensely. As I was eating my organic peach this morning I felt especially good because I remembered that peaches are on the Dirty Dozen List, a list of fruit & veg most affected by pesticide contamination. The other fruit & vegetables on this list include (most affected to least):

Strawberries have the potential for a higher pesticide load
While I momentarily felt ok because I was eating an organic peach I realised that my other favourite fruits are also on that list, namely cherries (cannot share them with anyone) and nectarines. There are some alarming statistics and facts bandied around about pesticide contamination:
Reading all of this I felt a bit glum so I did a search to find out if there was any produce that wasn’t unduly affected by pesticide residue. At one of the best resources I have come across, www.ewg.org, I found the answer which cheered me immensely. Eating from the list below minimises pesticide ingestion significantly (around 2 pesticides daily and less if washed). So my new resolution is to ensure that when I buy conventionally grown produce, I will choose from the list below:

How does this relate to skin care? Well the pesticides, herbicides, synthetic chemicals, petrochemicals we eat, inhale
or absorb all contribute to our overall toxic burden. The more burdened our body’s are, the harder it is for them to get rid of all the toxins and waste byproducts which are either stored or eliminated via alternative pathways such as the skin. In those with skin conditions, reducing the overall toxic burden by eating whole foods, choosing organic where possible and using natural skin care & cleaning products can help improve the condition of the skin. For those that just want to improve their wellbeing, it is also a good idea.
Do you eat any organic produce and if so how important is it to you and your family. Is it as important as using organic skin care? I would love to hear your comments.
The pleasure of a morning cuppa had been increased by the emergence of the many health benefits from tea of all kinds – black, green and oolong (white). Heart disease, gum disease, cancer and even weight loss. In addition to these health benefits tea has emerged as a significant therapeutic ingredient active against skin damage.
The many medicinal properties of tea are attributed to phytochemicals called polyphenols of which catechins are the

Green Tea
principle subtype. White and green tea has the highest concentrations of catechins with up to 25% being standard. While black tea contains 4% on average. There are many types of catechins but those that have been studied most extensively in relation to skin phyto-ageing are epigallocatechin gallate (EGCG).
Research assessing the benefits of green tea for skin has shown that topical application can reduce sun damage. Green tea does not have a UV ray blocking effect like titanium dioxide or zinc oxide however there is a synergistic effect when combined with either of these ingredients. The benefit is achieved by blocking free radicals and reducing inflammation and apart from reducing sun damage it may also help slow the skin aging associated with sun damage.
The findings above applied equally to white tea in clinical trials. Interestingly, while black tea contains less than a quarter of the EGCG of green or white tea, it also has a protective effect against sun damage and reduces erythema (reddening of the skin). Based on these findings it is worthwhile considering a sunscreen that contains green, white or black tea extract.
Green tea in particular has been showed benefits for papulopustular rosacea. The particular study used a lotion containing a
tea extract which produced a 70% improvement in rosacea when compared to use of a lotion containing the base ingredients alone. The most significant finding was a reduction in inflammatory lesions when compared to placebo.
While not focused on topical application an interesting result using oolong tea was achieved in patients with chronic atopic dermatitis. Patients in the trial maintained their standard dermacological treatment and at the same time drank 3 cups of oolong tea per day that had been steeped for 5 minutes. After only one month of treatment, which is a relatively short period of time, 63% of patient showed marked to moderate improvement and the response was still evident 6 months after the trial in 54% of patients. The authors of the trial suggest the antiallergic properties of the tea polyphenols are responsible for the result.
One study that looked at the role green tea may play in slowing photoaging gave participants a 10% green tea cream and 300mg supplement twice daily or placebo over an 8 week period. However, while there was a significant improvement in elastic tissue there were no obvious visible signs of skin improvement. Given the trial was only 8 weeks, longer supplementation may be required for clinical results to become obvious.
Another quite specific use for green tea is to reduce the skin damage from of radiotherapy. Skin toxicity is a common side effect of radiotherapy for solid tumors. In one study a green tea extract made by steeping a green tea bag in water was applied to damaged skin. It showed that green tea supported the restitution of skin integrity by inhibiting inflammation and mediating local immune responses. In addition the higher catechin content of green tea may be responsible for the considerable antibacterial effect often seen in super-infected skin lesions common to hospitalised patients. This study shows potential for green tea to have greater benefit than just reducing inflammation, in particular an antibacterial effect which significantly widens the scope of use in skin conditions such as acne and skin infections.
The benefits for green tea are numerous and particularly effective in the area of sun protection and phytodamage. The issue with the use of creams that there is generally no indication of the percentage of extract in the cream and it could be anything from waving a tea bag over the top to significant levels up around 10%. In addition, the quality of extract may not be known or not specific for skin application. For example, the green tea extracts that are beneficial contain more caffeine (although
this isn’t the only active required) where as EGCG or catechins are required (as far as we know from clinical trials) to help slow sun damage.
Tea Tips
An article from the UK Telegraph reported on a recent survey which found that women typically use up to 13 products on a daily basis, most of which contain more than 20 ingredients, including additives. This statistic is alarming particularly if you consider that many of those chemical have long-term toxicity issues. The article went on to say that the biggest chemical offenders are perfumes which contain an average cocktail of 250 ingredients, with some containing as many as 400.

Upto 400 different chemicals, most if not all of them synthetic
Another issue is the trend in ‘aluminium free’ deodorants, many of which contain additive ingredients that have been linked to cancer, hormone problems, skin conditions and allergies. I actually discussed this in a recent video blog about deodorant use.

How many cosmetics do you apply daily?
The report also found that lipstick contains on average 33 ingredients, body lotion 32, mascara 29, and the purest product, hand moisturiser, 11. Now it is not to say that all of these chemicals have issues and if they are 100% natural or certified organic, then long term toxicity shouldn’t be an issue at all. But we have certainly come a long way from the basic “wash and go” routine of old. When I counted up what I applied daily it was quite a long list:
In the morning I use: face wash, treatment face serum, moisturiser with SPF 30, eyecream (sometimes), deodorant, body moisturiser with SPF 30, hair wax and if going to work I also add perfume, mineral make up, mascara and lipstick.
In the evening I use: face wash, treatment face serum and eyecream.
Then sometimes I add in: a mask or exfoliant, eye shadow and non-toxic nail polish.
I count 14 products a day as average which surprised me. Fortunately I only use natural and organic products so I feel good about what I put on my skin.
The key thing to consider to remember is that a certain percentage of whatever we put on our skin will be absorbed. It then has to be broken down and detoxified by the body. The body has a harder time processing and eliminating synthetic chemicals than it does natural ones. This is because in the scheme of things, our body’s have only been exposed to synthetic chemicals for the last 60 years or so and this isn’t long enough for us to adapt to this onslaught. Decrease the toxic burden on your body by reducing synthetic chemical use around the home in these ways:
cleaning agents. He made this choice to reduce his exposure to cleaning chemicals and we benefit as a result.
I would love to hear how many products you use every day and if you are happy with your choices. Tell us also the ways you reduce your toxic load. As always, I love to hear from you.
Is your skin ready for summer? Summer is a time for sun, increased exercise and outdoor activity. After months of jackets and long pants, our skin needs a little bit of care before exposure to the Australian Summer sun. Advance preparation is a good idea before you pull out your summer clothing and expose your skin. Follow these guidelines so you are ready to smartly and safely enjoy the sun and make the most of your skin this season.
It is important to remember that skin behaves differently from season to season and so your skin care routine should change
to suit the difference in weather. In many parts of Australia there are effectively only 2 seasons: dry and humid. Our skin reacts dramatically to changes in humidity and so using the same skin care routine all year round will not help maintain well hydrated skin.
As the humidity rises in summer so does the moisture content in our skin. This is great for those who tend to dry or dehydrated skin types. Skin will feel more supple and hydrated. For those with normal to oily skin, you will notice that oil production increases in the warmer months and if not careful, skin congestion may increase.
During the summer months all skin types require lighter moisturisers. It is best to avoid moisturisers rich in waxes and butters and favour lighter lotions as these will provide adequate moisture content without causing congestion. Depending on skin type, it is also a good idea to change your cleanser from a cream cleanser to a light foaming cleanser or gel (avoid cleansers containing sodium laurel suphate) as they tend to more effective for removing built up sebum (oil) as well as daily grime and pollution.
For those with normal to oily skin, use cleansing masks and gentle exfoliation to reduce the likelihood of blocked pores and congestion. For those with dehydrated skin use a night oil based serum followed by a lighter day moisturiser. This will ensure adequate skin hydration without resorting to heavy creams more suited to the cooler, drier months.
Remember, part of an effective skin care routine includes changing to suit the seasons.
In winter, our skin is largely covered up and so we tend to give it less care and attention. For this reason, summer skin preparation should always include full body exfoliation. Our bodies shed dead skin cells constantly which his results in a layer of dead skin cells. This layer of cells leaves your skin looking dull, dry and sometimes scaly. Applying moisturisers won’t help create glowing skin unless you remove the dead top layer and in fact, moisturisers won’t even penetrate the skin effectively until the dead cells are removed.
To exfoliate your skin effectively you can use an exfoliation mitt in the shower, a dry skin brush or a body scrub. Use a gentle circular motion on your entire body from the shoulders down and once complete, rinse clean (use a specific face exfoliator for your face and neck). Follow with moisturiser. Continue once or twice a week throughout the summer season and it will help maintain fresh, glowing skin.
The best anti-aging advice you will ever hear is to wear sunscreen. And yet, on any summer’s day at the beach you will still see Australians baking themselves under the harsh midday sun. If you want a glowing tan during summer there are alternative ways to achieve this look without damaging your skin. We will look at these options below. Firstly, when it comes to preventing sun damage there are some important things to remember:
A glowing tan is something that many Australians aspire to but in reality you are best to learn to love the colour of skin you were born with. There is no such thing as healthy tanning, however, if you plan to be out in the sun this summer, slowly introducing your skin to the sun is a good idea. Sun exposure in the early mornings and late afternoons allows your skin to gradually build up some colour without burning. Twenty minutes is enough time. Remember by the time your skin starts to feel hot, it is already burnt.
Faking it! If you decide to use fake tan, choose a natural one. In the last few years a number of all natural fake tanning lotions have emerged on the market and provide a healthier skin choice than synthetic chemical products. If you choose to fake tan, remember that you still need to apply sunscreen!
Water is essential for not only providing hydration to our internal organs but also for maintaining skin hydration. Increased sweating, exercise and outdoor activities mean that in the warmer months we can dehydrate quite quickly. By the time you register that you feel thirst, it is likely that you are already slightly dehydrated. The best way to avoid this is to sip water throughout the day ensuring your fluid levels are being continuously topped up. Invest in a good quality water bottle (avoid soft plastic as it leaches chemicals into the water) and take it with you so that you always have water on hand. Adequate hydration is an essential way to maintain skin vitality.
During the warmer months, we tend to want less hot, stodgy food and prefer lighter meals such as fresh fruit, salads, wraps, juices. When we eat, our body temperature increases and warm food will add to this effect. Raw and fresh foods will help keep us cooler during the summer months. Concentrate on colourful fruit and vegetables, lean protein and good oils as the basis of your summer eating. Not only are these foods ideal for the skin, supplying essential antioxidants and reducing inflammation, they are also sources of essential nutrition for the rest of your body.
There are a number of supplements that help provide optimal nutrition and maintain skin health year around…and not just during the summer months!
Beta-carotene – is the orange pigment found in carrots and green leafy vegetables. It is a powerful antioxidant and research has shown that it can help minimise the effect of certain free radicals induced by UV radiation from sunlight. Regular consumption of beta-carotene or beta-carotene rich foods can help to reduce skin aging from sun exposure. Dosage recommendation: 30mg Beta-carotene or mixed carotenoids per day.
Zinc – a deficiency of zinc can lead to skin problems and delayed wound healing. Zinc is essential for the cell division and protein synthesis so helps maintain skin integrity and resilience. Unless you have a skin condition or have low zinc levels, the zinc provided in an everyday multivitamin should be enough to support skin health (about 5-10mg per day)
Fish Oil – helps to maintain skin suppleness and elasticity as well as keeping a check on inflammatory processes. It is particularly useful to help manage inflammatory skin conditions such as psoriasis, eczema, dermatitis and dry skin in general. For skin conditions 4-6g of fish oil per day is required. For maintenance and to help minimise dry skin, 1-2g per day is sufficient.
Grapeseed Extract – another powerful skin antioxidant, research shows that grapeseed extract enhances capillary strength and vascular function, reduces allergic and inflammatory responses in the skin and also reduces skin aging and the loss of elasticity. Dosage recommendation is 6-12g of Grapeseed extract per day.
Vitamin C – is an important antioxidant, quenching free radicals that cause skin aging. Vitamin C is also essential for collagen synthesis. Collagen provides the foundation matrix for cartilage, epethielial skin cells and connective tissue. When applied to the skin, Vitamin C stimulates cell renewal, collagen and elastin production and increases healthy circulation. Suggested dosage: 1000mg per day or as a topical application.
Summer is a time for fun in the sun. You can stay sun smart this summer and with these tips you can maintain healthy skin throughout the season.
I am a recent convert to eye creams but now that I am, I am addicted. My twice daily indulgence is applying the Haven Scent Rosehip Eye Cream to my eye area. However, there are many different choices when it comes to eye creams and each one tends to focus on a different eye issue be it puffiness, dark circles or fine lines and wrinkles. In this video I discuss which natural eye creams are better for each issue and how to choose which one is right for you….or if you even need one at all.
View our natural & organic eye creams.