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As part of the series about “Inspirational Women” I have spoken to Cyndi Briggs, the founder of Treasured Earth. When I first came across Treasured Earth, I first of all fell in love with the packaging (it is so bright and colourful). This is a bit unusual as I tend to read ingredients first, try the product second, then pay attention to details such as packaging. Well with

 Treasured Earth I did it in reverse and I while I still love the packaging, I also like the products and ingredients in this range. Well I haven’t said much about Cyndi but as the founder of Treasured Earth, she has been on a journey, like many of us that start with an idea, nurture it and watch it grow. Cyndi’s creative journey is still ongoing so here is the story so far…

1. Tell us a bit of background about your business

It was born from a desire to learn about natural therapies, starting with an interest in Naturopathy. I know myself well enough to know that I would never get through such an intense course, so I narrowed it down a bit, directing my focus into aromatherapy. I started study in this and it soon went off on a tangent into the skincare side of it. After a few experiments (good and bad!) I could see how beautiful these products could be if done correctly, so I embarked on the long and winding journey to get it all happening.

2. What inspired you to get started?

After years of surrounding myself with natural objects (timber furniture, crystals, feathers, sticks & rocks adorn my house!), I had been re-awakened to the fact that everything that we need has been provided for us in nature. I learned that Aspirin was discovered from the willow tree, for instance. As far as skin care goes, I no longer saw the need to be buying chemical driven products, which you pay big bucks for cheap ingredients and celebrity advertising. What a waste. So my inspiration is simple. My ideal day would be just walking through a rainforest, or sitting around under a tree (preferably with a glass of wine). Just to break away from the barrage of (often false) information that is drummed into us is…… and to ‘get back to nature’.

3. What makes your range special or different from other ranges available?

Our main point of difference is our use of rare essential oils. Magnolia, Honeysuckle, Hyacinth & Gardenia, for instance. Usually these are only found in a synthetic ‘fragrance’, but we have the pure essential oils. These have been documented to have a positive effect on the emotions and the chakras, so that adds another side to the proven therapeutic benefits of essential oils. We will be introducing new products (for oily skin) later in the year, that will include other rare essential oils, such as mango ginger, which has high antibacterial activity. Other unusual ingredients are used too, like the bamboo & hibiscus granules in our face scrub.

“A truly natural product with an exotic twist”. That’s our point of difference.

4. What are your 3 must have skin care products?

1. Hyacinth & Clementine Cleansing Milk. It is so effective and gentle. It takes off all traces of grime and makeup and it smells great. It’s probably my favorite product.
2. Gardenia & Rose Moisture Cream. The must have moisturiser. Gorgeous and unusual smell. Therapeutic essential oils for normal to dry skin. Herbal extracts and nourishing oils full of all sorts of vitamins and other goodies.
3. Avocado & Green Tea Night Cream. Beautifully rich in avocado and other oils, but it doesn’t feel like a greasy mask, like some heavier creams can. The maximum percentage of green tea extract is added, for its high level of anti-oxidants.

5. What products do you recommend people new to your range begin with.

 

I would think the Cleanser, Moisture Cream & Night Cream, but the Hand Cream is right up there too and the Rehydrating Mist is such a treat on a hot day!

 

6. What is your most popular selling item and why?

The Jasmine, Tangerine & Magnolia Hand Cream and the Gardenia & Rose Moisture Cream are both equally the highest selling products. They both smell amazing, feel amazing and they both work really well!

7. Tell us something about yourself you are proud of. (editor note – this is my favorite question)

I’m proud of the fact that I have the ability (guts, determination, craziness…) to put the effort into a project and make it work. I have had many moments of stress, exhaustion & just wondering what on earth I was thinking, but I have proven to myself – past and present – that I’m capable….. If I can just stop daydreaming and get stuff done…..