As you may know at Vitale we are huge fans of the Australian, certified organic range La Mav. Recently they have relaunched their range and made some great changes which are outlined below:

  1. Gorgeous new packaging that is colour coded for the skin issue each addresses (see below for more explanation about this). The plant design printed on the packaging consists of a combination of the stems, branches, flowers and other raw materials that are used in La Mav products.
  2. Eliminating problems such as dodgy dispensers and airless pumps that don’t work
  3. Increasing the size of the cleansers, toners and moisturisers without increasing the price!
  4. Introducing some amazing new cosmeceutical products that address key skin issues such as pigmentation (Skin Brightening range), dehydration (Ultra hydration range), slow aging (Wrinkle Smoothing products) and the needs of mature skin (Lift & Firm products)

From La Mav founder, Tarj Mavi: “We are extremely satisfied with our product formulations which remain completely unchanged. The decision to update our core and secondary packaging was so that we could more closely reflect the essence of the brand – age defying results, inspired by skin science and delivered through nature.”

The new packaging is coloured coded to reflect the different product ranges and skin types:

  • Purify and clean packaging is covered in an earthy green to represent the plant bio-actives contained in the products
  • Gentle and clean packaging is coloured light peach to represent the soothing and gentle nature of the key ingredients
  • Skin Brightening products are coloured in pale yellow packaging to represent the lightness and clarity the key ingredients provide
  • The Lift and Firm range is packaged in a sophisticated purple colour representing the needs of the more mature skin.
  • Age Defence range is packaged in the core pink colour – feminine, grounded, luxurious
  • Wrinkle Smoothing range is a bold tone of the La Mav core pink colour
  • Ultra Hydration range is coloured in a calming hydrating watery blue.

Over the next few weeks I will review some of the new La Mav products and give you my thoughts. As always we would love to hear your thoughts once you have tried the products.

View the La Mav range

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