One of my major bugbears is the use of “green-washing” when it comes to the natural & organic skin care industry. Waving an organic tea-bag over a jar of skin care doesn’t make it organic. I think a healthy dose of transparency is needed in this industry. This youtube video by Pure & Green Organics is a good one as it helps to identify some of the marketing tricks used as well as showing consumers how to identify certified organic ranges.
I do want to point out that using natural skin care (which isn’t necessarily organic) is the first step to healthier skin…going organic is the next step however it isn’t always possible to find products that work for you that are both natural AND organic. Ultimately I believe you have to choose the product that suits your skin first over organic certification (please comment if you disagree as I love to read what y’all think). I can imagine a world where this will be possible…and quite soon, but we aren’t there yet.
Organic Skincare – Real or Fake by Pure and Green OrganicsTwitter It!