I was shocked and dismayed to read on Clean Life blog (one of my favorites) recently that a popular Australian brand has been found out to be a complete greenwash. Well actually I can go further because Natural Instincts was completely misleading the public about the ingredients in their products. I had a moment when I considered whether or not to write about this topic at all as I don’t like to “run down” other brands, however, I cannot bring myself to hold back about this deception as it affects the whole industry.
An except from the Clean Life Blog: “The company has been found to guilty of deliberately failing to list all ingredients on the on the ingredients lists such as Sodium Laureth Sulphate, listing some chemicals by incorrect names, and claiming that some products are “made from 100% pure oils and certified organic herbs” when in fact, only a very minor proportion of the product uses these. The Australian Competition and Consumer Commission has told it to publish corrective notices in newspapers & magazine.”
For specifics about the ACCC notice click here: ACCC Notice
One of the points made in the Clean Life blog is that it is up to us to stay informed about what is in our products. I will also add that you should be able to trust the suppliers of your favorite brands to be transparent with the products they sell and manufacture. To look at Vitale’s product guarantee click here. In addition, Clean Life has come up with some great resources to arm yourself with knowledge about labelling:
What you can do to protect your family:
1) Learn to read labels, our labelling legislation in Australia is incredibly weak, read more about it here;
2) Learn which chemicals need to be avoided and clean out your bathroom cupboard now
3) Choose products from reputable companies, like those on the CleanLife directory
4) Ensure that you seek the full refund for any products you have purchased that many have been affected.
993300;">To compensate customers who purchased Natural Instinct products and believe they have been misled, Natural Instinct is offering a refund for the full purchase price of affected products. For more information about claims for refunds contact Edwina Pearce of Natural Instinct on 1800 771 063 or at customerservice@natural instinct.com.au by 6 June 2009.
And I second Clean Life when I say – please forward this information on to as many people as you can.
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