My excitement with the new La Mav range was tempered somewhat when I realized I couldn’t try all the new products at once (I really am still very excited). To really assess the range our Vitale Natural team has had to trial each product at a time. Some of the products we are already familiar with such as the favorite amongst staff and indeed, award winning Bio-A7 Firming Eye Lotion but others are new to us. Over the next few months we will reveal our thoughts on many of the new products but first I wanted to review another of my favorites: Argania Extract Lift and Firm Serum (Lift & Firm Serum for short). Lift & Firm Serum contains some key bio-active ingredients (and this is these are the ingredients that really get me excited as they are considered “active” and have real therapeutic benefits on the skin) including:

  • Commiphora Mukul Extract, Wheat Protein & Milk Protein firms and tones
  • Argania Spinosa Extract, Acacia Senegal Gum and Rhizobian Gum acts as natural skin tightening agents delivering firmer and lifted appearance.
  • Aloe Vera Juice and Rose Distillate instantly revitalise tired skin delivering refreshed, hydrated and healthy glow
  • Natural Vitamin E and Jojoba seed oil protect the skin delivering long lasting anti-ageing benefits.

Of these, Argania Spinosa extract, Acacia Senegal and Rhozbian Gum have immediate effects on the skin acting like a flash balm by tightening and lifting skin which is ideal for tired skin around the eyes. Argania also has a long-term biological effect, working to reduce wrinkles particularly on the neck. My first experience of this product was one morning when I had had a late night and a very early start – I looked very tired and quite dehydrated which shows up around my eyes in particular. I thought this was the ideal opportunity to try out this product. I put it on and dashed out the door. Later that morning I checked out the progress and indeed I thought I looked better (I certainly looked better than I felt). Based on that response I have been using it under my moisturizer every day since and generally think my skin looks good. I can’t really notice a difference on my neck as yet as I am a bit haphazard about application in that area. Lift & Firm Serum goes really well with Hibiscus Extract Ultra-Lift Moisturiser.

If you have used this product please add your comments as we would love to hear what you think.

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