Liquid or mineral makeup – which is better? Well of course this depends on individual skin type and preference. I have had many customers categorically state they hate mineral makeup and only want liquid foundation only to walk out very happily after purchasing from our Minerelle range. The reason for the change of mind may be due to any one of the factors below:
  • Firstly, application technique is important when it comes to mineral make up. Mineral makeup that contains pure minerals doesn’t need to be buffed into the skin. Only those that contain bismuth oxychloride (a potentially irritating ingredient that should be avoided) require buffing to bring up the shine in the individual particles. Pure and pressed mineral powders only need to be brushed on. For more application techniques, view this video or read more here.
  • Secondly, skin hydration is essential. Dry skin cannot be camouflaged by mineral powder so it is absolutely necessary to apply a good moisturiser prior to application.
  • Thirdly, you can’t test mineral makeup on the back of your hand. You need to try it on your face. This is important so you see the cover it provides as well as colour matching to the underlying skin tone of the face (not the hand).
  • Lastly, when it comes to mineral makeup, you get what you pay for! Cheaper brands tend to be bulked out with talc which doesn’t provide as good cover and is not ideal if you suffer from congestion or acne-prone skin. Look for a mineral foundation that contains no talc and no bismuth oxychloride.
Liquid Foundation
Liquid Foundation

So for many mineral makeup is an ideal choice. However, there are some that still love liquid foundations and so for them this will be the only choice. While liquids don’t cover as well as mineral foundations, they do contain moisture, which may be better if you have dry or dehydrated skin. Liquid foundation also tends to give a dewy, glowing look rather than a matte appearance.

Do you stock organic makeup?
Well yes…and no. We only sell natural and organic skincare at Vitale and so “yes” is the simple answer, but I would like to clear up some confusion about the difference between organic and inorganic materials. Only living plant material can be classed as organic. Minerals by their very nature are inorganic materials. This doesn’t mean they contain any nasty chemicals or are petrochemical based, it means that the minerals in mineral makeup are natural, but not organic (i.e. not plant based).

To potentially confuse this issue further, mineral makeup may contain ingredients that are organic such as vitamin E or herbal extracts and so are labeled as containing organic ingredients but really the majority of the product is made up from inorganic minerals. This almost boarders on greenwashing for me but then I am probably just being pedantic!

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