LOHAS stands for Lifestyles of Health and Sustainability which is essentially a socio-economic term that describes a segment of conscious shoppers i.e. people who not only consider their own personal benefit but the impact on the wider community and planet. In Australia this represents around 26 % of the adult population. However, this is a global trend and not only do I think the number of people that start making more conscious choices will rise, particularly in Australia where such a wide range of choices are available.

You can see evidence of this trend impacting on companies and brands alike particularly in the cosmetic industry where the trend  towards natural & organic products has been taken further so it encompassess use of eco packaging materials, fair trade ingredients, stopping the use of palm oil or using sustainable plantation sources and choosing only cruelty free products.

At Vitale it is about ensuring coherence between what we say we do and what we actually do. We do this by:

  • ensuring that our products are actually in fact natural – i.e they don’t contain any ingredients considered harmful or toxic to the body
  • choosing organic ranges and certified organic where possible
  • when products claims to be Fair Trade that they actually are
  • choosing brands that use post-consumer recycled packaging or that the packing is recylable where possible
  • ensuring any products we stock that include Palm oil are all from sustainable sources (this is only about 3 or 4 products in our entire range and yes we have checked)
  • choosing brands that we think are excellent
  • providing as much information as we can about products so that you can make an informed choice about the products you use on your skin
  • having a multimodality team on hand to help you with your health & wellbeing including naturopaths, aromoatherapists and beauty therapists
  • cutting the greenwash (for more on this read Green is the new Black)
  • responding to constructive criticism – and yes of course we get feedback from customers particularly when we make a mistake or don’t give the best we can give.

I was prompted to write this little blurb by an article about LOHAS which got me thinking about how we as a company perform. Of course there is always room for improvement but I also think we have set a high standard for ourselves and we strive to achieve it in every way we can.

We would love to hear about areas we could improve so please have your say.

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