ED note: In this article by Tarj Mavi, she questions the use of AHAs for younger skin (ie. women & men in their 20s). This is interesting as in previous blogs I have said that I am a fan of AHAs and think they are great

AHAs - suitable for younger skin or not?

AHAs - suitable for younger skin or not?

for congested skin (still waiting to see if they work for me on pigmentation). The other thing to note is that AHAs should not be used continuously which is the mistake I think many companies make when promoting AHA products designed for daily use. For more informaition about this have a look at my previous blog on this topic. For my 2 cents, I am still a fan of AHAs when used appropriately. In any case I thought I would give you the opportunity to read what Tarj has to say which is a very different view point and of course I would love to read about your experiences using AHAs so please comment!

The Anti Aging Obsession – when should we start? By Tarj Mavi

It is not surprising that women of all ages are becoming increasingly aware of societies perception of growing old and we are PETRIFIED almost so that it’s bordering on insanity. Everyone is so worried that once the first signs of wrinkles or age spots appear we rush out and buy the strongest anti ageing treatment we can find hoping results will appear within the next couple of days, not giving a second thoughts to the possible side effects. As we repeatedly hear and read about Hollywood elite’s obsession with ageing and dieting we look for more permanent and sometimes damaging ways to erase ageing altogether. Even Scarlett Johansson at 25 who has been nominated the world’s sexiest women numerous times, has become so paranoid about her weight and complexion that she’s already been using anti ageing products since she hit 20.

In response to this ageing mania – The today show aired a segment this morning suggesting that young women who use anti ageing products could potentially be accelerating the ageing process rather than preventing/slowing it. The show discussed how the production of skin cells decreases with age. Products containing retinoids or alpha hydoxy acid compounds (glycolic and malic acids) purposely destroy skin cells to break down a layer of skin to help increase the speed of cell renewal and even out uneven skin tone in older women. However, if you’re constantly breaking down the natural, water-retaining protective layers of the skin; younger skin doesn’t have the strength to withstand the additional environmental factors and can react harmfully.

Younger skin is more sensitive than older skin. It is more susceptible to react badly to stronger ingredients like AHA’s, sometimes resulting in irritation, increased dryness and hence becoming more prone to sun damage. So if someone starts using products containing retinoids or AHA’s before their 25, you can ironically cause many of the problems that you’re trying to avert.

After the show a La Mav customer called me extremely concerned that at 26 she was damaging her skin. But you do NOT have to be concerned – safety was my number 1 concern when I started creating La Mav. I wanted to create a product that was not only age defying but that had the hydrating

AHA alternatives

AHA alternatives

capabilities to be used on all skin types and on all ages so that no matter the condition of the skin La Mav will work for you. For me anti ageing is about nourishing the skin to repair and maintain skin’s condition through constant hydration and rejuvenation. While none of La Mav products contain retinoids or alpha hydoxy acid compounds they are instead formulated with real, natural & potent active ingredients that increase firmness and elasticity of your skin with soothing & hydrating properties. Regardless of whether you’re 22, 26, 46 or 56 you can use La Mav with the assurance that your skin is getting the nutrients it needs to restore skin’s natural glow.

So when is the best time to start using an anti wrinkle cream?? It really depends on the individual and their skin type & condition – as many different factors play a role in the skin’s composition and overall elasticity. Some people should start using it as soon as they reach their 20’s, while others can wait until their 30’s.

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